ADM3378 M - ELECTRONIC BUSINESS
Professor| Samer Forzley
E-Mail| Samer. [email protected] com
Office Hours| 6: 00 вЂ“ several: 00 EVENING every Thurs before class| Class Location| Lamoureux Hall (LMX) вЂ“ Room 124
Class Hours| 7: 00 вЂ“ 12: 00 PM
Course Deliverable| Due Date| Weight on Final Quality
Group Assignment| Feb 21sr| 30%
Last exam| Find exam timetable| 50%
eBusiness a new way of transforming relationships among organizations and within the last mentioned, between consumers and businesses, and between citizens and public or perhaps community organizations. In each day language, the terms elektronische geschaftsabwicklung and ecommerce are substitutes to each other. For a manager, these kinds of concepts advise areas close but specific. E-commerce is good for processes, systems, technologies and architectures that support electronic digital transactions between organizations or perhaps within them, or between citizens and consumers or perhaps organization. E-business concerns more broadly, a collection of operations from the Internet, whether shopping for, selling or offering service to consumers, if or exchange, procurement, holding, alliance or perhaps integration within just or between organizations.
The pedagogical methods to be used through this course includes professor delivering presentations and paperwork, student sales pitches, lectures, group discussions and guest loudspeakers.
Course Learning Objectives
The core learning objectives for this course in order to give a business leader a chance to understand and integrate a number of business features as it pertains to eBusiness. Pupils will find the knowledge, theory and equipment required to take care of customer relations. All facets of eBusiness will be presented; coming from customer segmentation, customer acquisition, customer service, retention to the full effects of eBusiness on the firm.
The targets of this program are created from the definition of e-business. In essence, they are: вЂў Characterize the field of e-business;
вЂў Define the challenges of e-business in consumer relations and international relations and intra-company вЂў Develop new strategic opportunities offered to businesses through encounters of elektronische geschaftsabwicklung вЂў Clarify the part of the Net in the the usage of information systems applications вЂў Know the tendencies in the field, and in particular, understand the new Internet applications and providers of the provider's future
Methods Used to Assess Student Efficiency
There are 3 methods for assessing student performance
Class contribution with a total value of 20%
Group Assignment having a total value of thirty percent of your quality
An individual collect final using a total value of fifty percent of your grade
* Categories of 4 -5 students has to be formed following your first class * The project will include the subsequent
* A Word document that answers specific questions offered to you in week a few * The assignment is due the beginning at the beginning of the fourth class upon July 24thd
A brief PPT / Business presentation of your work
* A final questions will be provided week 12 with the class 2. The final is actually a word document that details the questions provided * The final arrives by six: 00 EVENING Aug 11th
Evaluation Rubric вЂ“ Group Assignment
Section| Poor (50-69%)| Acceptable (70-79%)| Excellent (80%+)| Business model| Target market and strategy will be poorly described; rationale is unclear. Technique is either unacceptable or also complicated to become readily recognized. | Marketplace and approach are properly defined; rationale is portrayed but could possibly be clarified; ideal business model diagram is used nevertheless is relatively complex. | Target market and strategy are properly described with a very clear rationale drawing on the case materials and study course concepts. The organization model diagram is clear and simple to understand. | Market Segmentation| Market segmentation poorly identified,...