Product and brand strategy
In 2008, Fnac opened 10 fresh stores bringing their total locations, internationally, to 207 with 63 of those away from France. The business objective to get 2009 is to strengthen their particular position on each of these countries as well as even more international enlargement. In Nov 2007, Bliktis Olivennes, ceo of C discount, said, " We are going from a technique based on each of our position as being a retailer of cultural and technological products to undertake a new, more global initiative, where the product is only 1 aspect and the like. "
The parent organization, PPR pointed out Fnac's good performance in France in its quarterly organization performance, citing acceleration in growth and market share profits supported by good trading in technical items.
In Nov 2007, Richard Angiboust, global development director at Quelle, said in answer to a query regarding C discount entering the UK market, " It's a couple of timing. Definitely we want to maintain London"
About 30 Dec 2008, the British newspaper, the Self-employed, speculated that Fnac could be tempted in the UK market by bidding for the 125 retailers of the Zavvi Entertainment Group, also a great entertainment retailer, which entered administration about 24 Dec 2008 because of problems with their particular supplier EUK.
Fnac stores inventory a range of goods from Music, books, Cd albums, computer software and hardware, Dvd disks, televisions and video games. Several stores likewise operate companies of photography and solution sales. The business also offers lots of higher-end client products placing themselves over discount stores.
Fnac functions a commitment programme supplying points which can be awarded whenever the card is presented at the till-point, for every single euro spent. For every four, 000 factors earned, a gift card well worth в‚¬10 is definitely issued towards the card holder. As of 08, Fnac provides 1 . almost 8 million users to the system with the dedication card likewise...